• Over 46 million magnets in stock
  • Customer service in 3 languages
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Our History

Our Beginnings

Portrait photo of owner Matthias Ackermann
It all started in 2001, when I ordered, more by chance than by necessity, some neodymium magnets from a web shop in the US. These magnets caused great amusement and amazement amongst all my friends. Nobody had seen such absurdly strong magnets before.
When, at the end of 2002, a career move was in order, I decided to program a webshop, over which I would sell these type of magnets. As a software engineer I had already made quite a few purchases on the web and had thereby encountered a lot of online shops that didn't work properly.
Chances that one could successfully close the order, and then actually receive the ordered items in the time span promised were at about 50%. Inquiries by e-mail were often not answered at all or one received a pre-fabricated answer that didn't answer the question submitted. On the phone often nobody could be reached. Delivery was rarely on time, products were suddenly not available anymore, orders were lost, and so on and so forth. I pledged to myself to avoid all mistakes that I had encountered on other shops, to keep the shopping process as simple as possible, and to answer each and every e-mail, if possible within hours.
Meanwhile our team has quickly grown, but we keep with the principle of a simple and easy to use website as well as first class and personal customer care.
Today, a ton of overtime and over 2 million orders later, the numerous positive customer feedback seems to indicate that we are on the right track.
Your Matthias Ackermann, Owner


October 2022 Our customer survey gets a makeover. We included valuable input from our customers and implemented various optimisations.
September 2022 This year, we welcomed three new dogs to the Webcraft pack. The Security and Collections team now counts eight faithful companions.
August 2022 Our first Webcraft apprentice begins his training as an application developer.
May 2022 We expand our assortment and introduce the new category of magnet systems. They are available in various designs. Choose from rubberised magnet systems with hooks, eyelets or handles.

List attached to a superflex wallpaper with magnets
The clever superflex wallpaper put to good use
December 2021 We break the record of 250 000 orders in one year.
October 2021 At our headquarters in Uster, we are again expanding the office space and now have an area of almost 1 600 m² available to us.
March 2021 We received almost 24 000 orders this month.
January 2021 Sales launch of our superflex wall coverings for professional use.
Group photo of Webcraft employees
Hooray, 2 million orders!
November 2020 Instead of a Black Friday, we hold a Green Friday promotion. As part of the initiative, we donate 5% of our daily sales to ‘One Tree One Life’. The funds are used to plant 1 000 trees in destroyed rainforest areas in Indonesia and care for them for 5 years.
April 2020 Our assortment of fishing magnets grows rapidly. We now carry extremely strong magnets and matching accessories for magnet fishing.
January 2020 We received 2 million orders since the launch of our company.
Illustration – Desk with computer screen showing the supermagnete website
Our website has a fresh new look
December 2019 Our Facebook page now has an impressive 40 000 fans.
November 2019 We updated the design of our website. You can now take advantage of a new and improved search function as well as an easy reorder function under the customer login.
February 2019 With the help of our pole detector app you can now use your mobile phone to quickly determine north and south poles of magnets.
Two customer service employees at their desks
The new customer service office space
December 2018 Our online shop features more than 1 400 products.
April 2018 Our most popular YouTube-Video surpasses 250 000 viewings.
February 2018 We expanded our office space at the Swiss headquarters by 400 m² to 1 300 m².
January 2018 www.supermagnete.ch has been online for 15 years.

Thank you card from supermagnete with many portrait photos of employees
November 2017 Webcraft has 50 employees by now.
November 2017 Since the company's inception, we have processed 1,5 million orders.
January 2017 20 000 magnet fans follow us on Facebook.

Many different magnets and magnetic products side by side
Our assortment now includes magnets of all kinds
December 2016 We break our record of 200 000 orders in one year.
November 2016 We process more than 20 000 orders in one month.
November 2016 The 750th customer project goes online.
November 2016 On "Black Magnetic Friday" we processed almost 1500 orders in a single day - our absolute record!
July 2016 We have more than 1000 products in our online shop, many of which are increasingly non-magnetic.

Group photo of Webcraft employees
1 million orders have to be celebrated
June 2015 Webcraft GmbH Switzerland (private limited company) becomes Webcraft AG (public limited company).
April 2015 Since the company's inception we have handled 1 million orders!
February 2015 Webcraft employs 40 people by now.

Warehouse shelves with stored boxes of magnets
Storage shelves at the Murghof workshop
August 2014 New logistics center and warehouse with approx. 2 000 m².
June 2014 More than 500 magnets and magnetic products can be found in our online shop.
January 2014 www.supermagnete.dk, www.supermagnete.fi, www.supermagnete.gr, www.supermagnete.pt and www.supermagnete.ro go online.

Break area with sofas and pool table
The break room at the new office
June 2013 We move into Weiherallee 11a in Uster. Now we have 900 m² office space.
March 2013 Webcraft Private Limited Company turns 10. Anniversary celebrations are held.
January 2013 www.supermagnete.at goes online.

Outside view of the office building in Gottmadingen
Webcraft GmbH office building in Gottmadingen
January 2011 Subsidiary company Webcraft GmbH with registered seat in Gottmadingen, Germany, is founded. All EU customers are supplied by Webcraft GmbH (Germany).
September 2010 Webcraft employs 25 people by now.
January 2009 www.supermagnete.be, www.supermagnete.es, www.supermagnete.hu and www.supermagnete.nl go online.

supermagnete logo
The new supermagnete logo
October 2008 Our logistics partner moves into a new dispatch center of 500 square meters that is being utilised for storage, packaging and shipment of our super magnets.
September 2008 www.supermagnete.it goes online.
April 2008 www.supermagnete.fr goes online.
November 2007 We move into a three times larger office space.
January 2007 supermagnete has a new logo!

Screenshot of the old supermagnete homepage
An earlier version of the online store
December 2006 The Spanish and Dutch versions of the online shop go online.
November 2006 The Italian version of the online shop goes online.
August 2006 The French version of the online shop goes online.
July 2006 The English version of the online shop goes online.

Outside view of the Murghof building
Building of the Murghof workshop
November 2005 All customers in the European Union receive their packages from our distributing warehouse in Konstanz, Germany. This greatly improves runtime, cost and quality of the deliveries for our EU customers.
June 2004 Sheltered workshop Murghof takes over stocking, packaging and shipping.
March 2004 www.supermagnete.de goes online. Deliveries to customers in Germany are sent from Konstanz, Germany. With that move, all customs and VAT red tape falls away for our German customers.

The first supermagnete logo
The first supermagnete logo
June 2003 Storage, packaging and shipping is handed over to a third-party logistics company.
March 2003 Webcraft GmbH (Switzerland) is founded.
January 2003 www.supermagnete.ch goes online.